KedaiPangan connects farmers, ranchers, as well as wholesalers to a variety of end users in fulfilling Indonesia’s daily needs.
![](https://kedaipangan.com/wp-content/uploads/2022/02/about_illustration-1024x796.png)
![](https://kedaipangan.com/wp-content/uploads/2022/02/about-team-photos-resize-1024x648.png)
About Us
Founded in 2018, we began with a focus on providing our initial target audience of Tukang Sayur with fresh produce in a sustainable way. Over the years, we have developed KedaiPangan into a business whose vision and mission is to not only support our local farmers, ranchers, and wholesalers, but also empower the communities we work with and serve.
KedaiPangan is an agri-tech company, committed to improve Indonesia’s fresh produce supply chain by developing digital and modern ecosystem, bringing the best value products and services to customers.
200+
Farmers we closely partner with across Indonesia
Facts About KedaiPangan
99.8%
Product fulfilment rate all across our portfolio
~10K
Items currently available
15+
Product categories available
0.01%
Wastage rate across our operations
Our Story
Adapting and
evolving since 2018
![](https://kedaipangan.com/wp-content/uploads/2022/01/tukang_sayur.png)
![](https://kedaipangan.com/wp-content/uploads/2021/11/october-2018.jpeg)
October 2018
Launched as an agri-tech company with a focus on sourcing fresh produce for Tukang Sayur and digitalizing their trading systems.
![](https://kedaipangan.com/wp-content/uploads/2021/11/january-2019.jpeg)
January 2019
Successfully recruited 5000+ Tukang Sayur across the Jakarta Metropolitan area with 200+ drop points.
![](https://kedaipangan.com/wp-content/uploads/2021/11/february-2019-scaled.jpeg)
February 2019
Accomplished our first milestone in partnering with two of Indonesia's major fresh-produce supply chain players: Farmers and Tukang Sayur. We began directly sourcing (beli putus) from farmers.
![](https://kedaipangan.com/wp-content/uploads/2021/11/july-2019-scaled.jpeg)
July 2019
Launched our Farmers Partnership Program, focusing on solving the challenges faced by most local farmers. We began creating a sustainable ecosystem to enable us to support offtaking fresh produce, provide guidance on working capital management and educate farmers to adopt the best agronomy practices.
![](https://kedaipangan.com/wp-content/uploads/2021/11/november-2019.jpeg)
November 2019
Began sourcing to B2B / HORECA clients, and expanding our distribution networks and warehouses.
![](https://kedaipangan.com/wp-content/uploads/2021/11/june-2020-1.jpeg)
June 2020
Worked closely with the Ministry of Agriculture and Indonesia's Young Farmers Champions (Mitra Tani Parahyangan) to support the Indonesian government's COVID-19 pandemic reponse, ensuring smooth distribution of fresh produce from farmers to consumers.
![](https://kedaipangan.com/wp-content/uploads/2021/11/After-2.jpeg)
October 2020
KedaiSayur launched and began operating in Jawa Timur, specifically Malang and Surabaya.
![](https://kedaipangan.com/wp-content/uploads/2021/11/november-2020-scaled.jpeg)
November 2020
KedaiSayur formed strategic partnerships with PMG and Naima to source and distribute two of KedaiSayur's top selling products: eggs and bananas.
![](https://kedaipangan.com/wp-content/uploads/2021/11/Homepage_OurStory_Januari202.jpeg)
January 2021
Soft-launched KedaiMart, our B2C e-commerce channel for customers to directly buy from our network, with an average monthly growth of 11x in GMV only within the 6-month mark
![](https://kedaipangan.com/wp-content/uploads/2021/11/Homepage_OurStory_April202.jpeg)
April 2021
KedaiSayur's B2B business transitioned to serve as an all-inclusive technology and supply chain solution to provide culinary business owners the ease of expansion by supporting Sourcing, Distribution, Warehouse Management and Quality Control.
![](https://kedaipangan.com/wp-content/uploads/2021/11/june-2021.jpeg)
June 2021
Welcomed BRI Agro, iGrow and Agree TELKOM into KedaiSayur's digital ecosystem, providing solutions to our farmers located in East Java.
![](https://kedaipangan.com/wp-content/uploads/2021/11/august-2021-scaled.jpeg)
August 2021
Along with our loyal Mitra Sayur, KedaiSayur launches Pasar Mini.
![](https://kedaipangan.com/wp-content/uploads/2021/11/september-2021-scaled.jpeg)
September 2021
Welcomed Kelompok Tani Cah Anom Tulungagung into KedaiSayur's Digital Ecosystem.
![](https://kedaipangan.com/wp-content/uploads/2021/11/oktober-2021-scaled.jpeg)
October 2021
Welcomed Koperasi Produsen Mandiri Cihanjawar Sejahtera into KedaiSayur's Digital Ecosystem.
Our Management
![](https://kedaipangan.com/wp-content/uploads/2021/10/Adrian_Casual-1.jpg)
Adrian Hernato
Chief Executive Officer![](https://kedaipangan.com/wp-content/uploads/2021/10/Ahmad.jpg)
Ahmad Supriyadi
Chief Operating Officer![](https://kedaipangan.com/wp-content/uploads/2021/11/Dodi.jpg)
Januanto Aru Widodo
Chief Digital Operation Officer![](https://kedaipangan.com/wp-content/uploads/2021/10/Keisha.jpg)
Keisha Ardaneswari
Management and Operation Development Manager![](https://kedaipangan.com/wp-content/uploads/2021/10/Salman.jpg)
Salman Alfarisi
Supply Chain and B2B Head, Sr. GM![](https://kedaipangan.com/wp-content/uploads/2021/11/Homepage_OurStory_April202.jpeg)
Purbasundara Aby
Regional Logistic Manager - Jawa Timur![](https://kedaipangan.com/wp-content/uploads/2021/10/Alfian.jpg)
Alfian Rizal Anshari
Upstream Partnership Manager![](https://kedaipangan.com/wp-content/uploads/2021/11/Anisa-scaled.jpeg)
Annisa Yustia
B2B Marketing Manager![](https://kedaipangan.com/wp-content/uploads/2021/10/Maria.jpg)
Maria Dina Widyawati
B2B Marketing Manager![](https://kedaipangan.com/wp-content/uploads/2021/10/Budijanto.png)
Budijanto
Finance and Accounting Head![](https://kedaipangan.com/wp-content/uploads/2021/10/Ary.jpg)
Ary Alamsyah
Bulk Trading Sales Manager![](https://kedaipangan.com/wp-content/uploads/2021/11/Esti-scaled.jpeg)
Dewandari Esti Cahyani
Supply Chain Administration Deputy Head![](https://kedaipangan.com/wp-content/uploads/2021/10/Fahrizal.png)
Fahrizal Rifai
PPIC Manager![](https://kedaipangan.com/wp-content/uploads/2021/10/Budi.jpg)
Budi Setiawan
DC Manager![](https://kedaipangan.com/wp-content/uploads/2021/10/Husni.jpg)
Husni Mubarok Alfaris
DC Manager![](https://kedaipangan.com/wp-content/uploads/2021/10/Stephania.jpg)
Stephania
Merchandising Lead![](https://kedaipangan.com/wp-content/uploads/2022/02/bonafius-cropped.jpeg)
Bonifisius Rahardian
Finance Manager![](https://kedaipangan.com/wp-content/uploads/2021/11/Homepage_OurStory_Januari202.jpeg)
Natalie Djuhandi
B2C Head![](https://kedaipangan.com/wp-content/uploads/2021/11/september-2021-scaled.jpeg)
Our Impact
Learn how KedaiPangan provides a positive impact to all parties involved in our digital ecosystem, from the farmers in the community to the consumers.
Learn More![](https://kedaipangan.com/wp-content/uploads/2022/01/IMG_0373.2-scaled.jpg)
Working at KedaiPangan